Thursday, October 4, 2007

king of the ad jungle

adchanted

Can't recollect since when, i think must have been four years old when i developed an unknown interest in moving pictures. nah... don't start seing me as some prodigy who had the vision of making it big in movies.now i know them as advertisements but then i didn't ,all i could refer them as was pictures that just moved with the wink of an eye and something else would appear .Frames with different people doing funny things on T.V made me chuckle at times and wonder how it happened most of the times.My fascination for ads started multiplying so much that i remembered who acted in which television commercial also known as TVC.
More than my trigonometry and algebra,i paid (needless) attention to animated ads, poppins ad, complan ad,bulb,tubelight,shoes, tea only to fall for the king of them all "Cadburys Dairymilk" ad.
I was awestuck and besotted by that ad.The tune which then i didn't know had a term called jingle was so sweet that i rhymed it quite oft.I think somehow the time i took to memorize my poems were more than what i took to humm the jingles.Years after that Dairymilk cricket stadium ad , i got to read about my guru the maker of that myriad ad Piyush Pandey.
Such a simple man and what impact. I was bamboozled .Many ads followed under his rule since then and others and i am happily enjoying the "oh so energizing exercise ..."