Sunday, March 24, 2013

Jhol~Jhaal


What kind of a title is that eh? Few more lines would make it all clear as to why it's so apt!
Taking a U turn to the day where it all began.

                             Considering our oh-so lenient upbringing we were always game to introduce each other with new/weird/interesting stuff, be it people, culinary traits, cuisines etc all the time. They often say you learn a lot from your elders and if God is kind you are bestowed with siblings too. And especially it's the eldest who for the obvious reasons is the ONE who the juvenile, dorky( that being me) looks up to. Guess what i was doubly blessed i had two of em'.
                                                                                                           My eldest one was all for food and what was food without a dash (in her lingo overdose) of spices, so much so that she to this date enjoys being known as the "Chatori" a.k.a  lover of spicy food. While my elder one was a rather sartorial mix and earned the title of "Padhaaku Chatori"a.k.a. an intellectual foodie for whom it was all about food for thought and vice-verse. And as for me i was the shy mix of both i guess who pranced around everywhere including the kitchen looking for something or the other spoil which made me the "Sharmili Chatori".

Our family was heavily into evening knick-knacks mostly healthy stuff. The responsibility of it all was never fixed, though most of the times it would be our Maa and on some occasions it would be my sisters. Apart from the regular snacks prepared and served to us there would be those breezy summer days when out of nowhere i would jump off my study chair and relish the yum affair. When i was small i'd often remember getting to hear that why go out and try a delicacy which might be not so hygienic when it can be prepared amazingly better at home. With a statement so strong and well, almost convincing who would have denied.
                                                                     That's right the gate to the hygienic culinary experiments opened up. Initially i have to admit it was more of trials and errors and endless salt tasting sessions but we soon graduated from being a family who would relish street food to a family who admired, indulged and enjoyed all sorts of snacks that we knew came from nowhere but our warm cute kitchen.
 Apart from the regular trips to all parts of India off and on my Maa chose to concentrate on Gujarat, parts of South India, and up North to be precise. Oh just so you all know these frequently taken trips were mostly culinary.Our kitchen witnessed n array of mouthwatering delicacies and evening snacks ranging from Pani -puri, Papdi-chaat , fried chops, noodles to eclectic sweet savories.

Everyday it was like an all together different experience for us all. And then there was this day when we accidentally tried preparing what we knew only existed and (not to forget was) invented, savored, loved by the warm Bengali's most of whom where peppered generously in our neighborhood...yes "Jhaalmudhi"! Jhaal in Bengali means spicy and Mudhi or puff is to rice as popcorn is to corn.




What seemed to be an effortless recipe to prepare was actually the opposite of simple. The ingredient list was just endless and rather colorful. So, the duties was fairly assigned between the three of us. While my sisters would take on the chopping and tossing task, i was given the most important of all (at least that's what i believed in) way back then. To start with i was the official salt taster which wouldn't take me more than 30 secs and secondly, even though i wonder why we would chose to ignore the fact that we did have a decent amount of utensils and cutlery i was always asked to make newspaper cones not small, not too big just the right kind. And i have to admit, that even though sourcing clean newspaper's soft inside pages before shortlisting the perfect ones and running to my sister, who would minutely take a look at them and still give a final twist of perfection performing the entire juggle made me feel so elated and useful.





 And once the Jhaalmudhi mix was tossed and turned with all the final ingredients my sister would quickly use her minced potato clad spicy hands instead of a spatula as we believe it all added to the authentic taste.





The final act would include me jumping off to my parents and my big sister and serving them their respective Jhaalmudhi cones quantities of which i used to minutely observe. The trick was to polish off the Jhaalmudhi right-away before it turned soggy as the mix was coupled with tomato, chilli and other spicy mixture. Once i was done with them it used to be just the two of us who were left to relish the amazing experience without any disturbance.






Though i should mention often we would end up in a sisterly banter regarding who should earn the biggest cone but it was all so worth it.
























        

Saturday, March 23, 2013

unbox

Unbox and how...

It's hard to believe you like doing something and try put your heart and soul into it and then outta nowhere you just slip out of it completely.
And then it's like all you are left with is pondering and overdose of procrastination!
                                                I admit i succumbed for the longest time ever until today...it was like i heard a knock on my mental door which i just had to answer. And i am here and i am jumpy and elated like a kid again. It's the best feeling i can remember in the longest period.
So, here it is i will keep it simple and i going to keep it on.


My wordathon begins people...

Friday, August 26, 2011

PART II

Hey bloggy,
i have no great reason as to what kept me busy ..may be just one BAD word would say it all "advertising"...yeah it did. I almost felt engulfed in it's cobweb, least realizing how time flies. It's been almost four years now and i am still at it!

Thursday, May 14, 2009

m alive and kicking...

Can't believe what glued me to it...kept me far from itself for soooo long...blogging that is. It's like bumping into some old freind as along with him, nostalgia comes knocking. I am amazed what took me so much time from penning my thoughts. oh but the big news that now seems to be small is that, i got bitten by the bug called advertising a year back and have no qualms in admitting that i am enjoying the pain.

Thursday, October 4, 2007

king of the ad jungle

adchanted

Can't recollect since when, i think must have been four years old when i developed an unknown interest in moving pictures. nah... don't start seing me as some prodigy who had the vision of making it big in movies.now i know them as advertisements but then i didn't ,all i could refer them as was pictures that just moved with the wink of an eye and something else would appear .Frames with different people doing funny things on T.V made me chuckle at times and wonder how it happened most of the times.My fascination for ads started multiplying so much that i remembered who acted in which television commercial also known as TVC.
More than my trigonometry and algebra,i paid (needless) attention to animated ads, poppins ad, complan ad,bulb,tubelight,shoes, tea only to fall for the king of them all "Cadburys Dairymilk" ad.
I was awestuck and besotted by that ad.The tune which then i didn't know had a term called jingle was so sweet that i rhymed it quite oft.I think somehow the time i took to memorize my poems were more than what i took to humm the jingles.Years after that Dairymilk cricket stadium ad , i got to read about my guru the maker of that myriad ad Piyush Pandey.
Such a simple man and what impact. I was bamboozled .Many ads followed under his rule since then and others and i am happily enjoying the "oh so energizing exercise ..."

Saturday, September 29, 2007

nunu

i don't know how and what made me come up with a name like "Nunu''.My Ma and i are the thinkers behind this four lettered word which only took not more than four minutes to prepare.it's indeed the only one of it's kind. I can still remember the glowing stare of my Ma,whenever i used to as her to make this not- at all sought after dish...
Probably mum used to think it's better to cook nunu than to cook something as unhealthy as maggi.At least it was healthy and easy to prepare and would keep her not so healthy daughter kind off healthy.
The pre- requisites for preparing this ultra divine dish were just three...two round chappatis( though the shape has nothin to do with the taste still i love sounding cliche' at times so if it's chappati it has to be round) , two table spoons of sugar, and milk...so little bit of sturring and rotating the pan is what we used to do...and walllllaaaaaaaaaah nunu used to be all in and around my mouth...and wat followed after that session was even sweeter and even better.Mum used to be satisfied looking at my hmm...i am 'so full expression '...

But we did make it a point that the mum daughter duo's running after one another activity kept on continuing after those cute sessions also.